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The nature of B2B markets requires ________. Multiple Choice impersonal communication at regular intervals through mediums such as direct mail investment of more resources primarily on service sectors organizations to invest more on consumers than suppliers to maintain their business a more personal relationship between the buyer and seller than in B2C markets companies to focus primarily on selling products that end up as components for finished goods

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Answer:

a more personal relationship between the buyer and seller than in B2C markets.

Explanation:

B2B markets stand for business to business markets where products are advertised between businesses.

On the other hand B2C is where businesses advertise to customers.

B2B tends to be more complex because they are higher value transactions involved. Buyers want to be very sure of benefits they can gain before making a purchase.

As such it involves a more personal relationship between the buyer and seller than in B2C markets.

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